"I'm so passionate about what I offer and love to share about what I do.  But sometimes I feel I'm giving away a lot.  How can I tell if I'm giving away too much?" This question came up last week during a teleclass in the Success Circle. This question comes up often. In fact, I asked myself that same question last year to one of my marketing mentors.
 
When giving away 'f*ree tastes' or what we do, whether in a form of a workshop or a special report from our website, there is a balance of offering enough information so clients get good value but not give away 'the whole farm,' as the saying goes.

When we offer samples of what we do, such as a demonstration of acupuncture or EFT during a presentation or passing on a special report about having more energy through proper nutrition, we want our potential clients to say to themselves:
 
"Wow, this demonstration/special report/audio is good... I bet their paid sessions and services are Really Good!"
 
This is not a self-serving approach to marketing yourself. It's serving others by educating them that you have a solution to their problem. We haven't served our clients if they think they have everything they need to resolve their challenge or complaint, when really they were just given an introduction to how you can help them.
 
So I thought I would jot down here a few questions to ask yourself so you can see if you are "giving away too much" or if your f*ree offerings are drawing in paid clients. Questions to ponder:
 
If you offer a complementary consultation, are you assessing their challenge and how you/your modality can help? Or do you offer your professional recommendations and the client never ends up booking a session?
 
In your f*ree workshops and talks, do you give them a sample of what your modality can do or do you give whole treatments and sessions to volunteers?
 
Do you visit online forums or groups on Facebook where people ask questions about their condition or problem? If so, are your responses concise and do you confidently direct them to more information about what you offer?  Or are you getting into lengthy discussions that never end and do not lead to paying clients?
 
Does the ''f*ree taste' that you offer through your website (special report, an audio, etc.) give great information while clearly sharing the benefits of working with you directly? 
 
Your Success Assisgnment:
 
What I want to suggest is to choose one area where you are giving away too much and "sharpen it up." Continue to give great content and information, but make sure you are communicating clearly the benefits of your private sessions, products or your classes.
 
Sharing valuable information that your client is looking for, while sharing how you can assist them with your paid sessions and services is serving both you and your client. And they will thank you for it!
 
If you wondering why clients aren't booking sessions there's a good chance you're giving too much of your expertise freely or maybe you aren't offering a 'f*ree taste' of your services at all. I'd be happy to show you how you can give clients a sample of what you offer that has them booking paid sessions and treatments, simply visit this site for information

(c) 2009 AnaMaria Herrera, EFT Practitioner, Classical Homeopath and Expert Marketer 
 
WANT TO USE THIS ARTICLE IN YOUR E-ZINE OR WEB SITE? You can, as long as you include this complete blurb with it: AnaMaria Herrera, Online Marketer and Director of Practice Building Institute publishes 'Practice Building Success' teaching Holistic Practitioners how to get clients and build their practice. For a f*ree audio and resources go to: www.PracticeBuildingInstitute.com
 


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