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Recently I went to a small cafe with a friend. It was furnished with rustic chairs and tables. An upbeat jazz melody played in the background. The aroma of freshly baked loaves and pastries filled the room as you walked in. Ahh... my kind of place. Not too fancy just a great ambience and good food. We enjoyed catching up while eating our simple, but tasty meal.
 
When it came time for the check, the waiter handed me a bill with a small card clipped to it. What was this? I took a closer look. Attached to our bill was a recipe of one of the items on their menu. It was a simple card listing the ingredients needed, step-by-step instructions and had a photo of the end product. Printed on a humble cardboard square for me to take home and enjoy.

Dining out is one of my favorite sports, and I've been to loads of resturants. The eateries range from 'hole in the wall' spots that serve homestyle food on plastic plates (my favorite places!) to expensive resturants that serve on the finest china and white linen. 
 
But never had I received such a subtle and unexpected token at a cafe or resturant. It brought a smile to my face. It 'softened the blow' of the bill. And it made me want to come back.
 
As Practitioners we too can give an extra, unexpected touch to our new clients so thatfirst experience with us stands out and is a memorable and positive experience for them. These extra touches can help you stand out as a Practitioner and also demonstrate your uniqueness amongst other professionals.
 
And believe it or not it's these small extras that have clients coming back to work with you again and again. You can start offering expentional service by giving clients "extras" they aren't expecting. Just ask yourself:
 
"What can give at the end of the first session or treatment that will only take a few minutes of my time and cost very little? (No, I'm not sending out expensive gifts to clients! Remember, all the strategies I use and teach can be done at little or no cost.)
 
Here are some suggestions:
 
1. A Frequently Asked Questions list or a "What to expect after the 1st session" check list
 
2. A quick 5 minute check-in call the day after their first session, to see how your client is doing

3. A simple email sharing a few tips to continue the progress from their first session
 
4. An article written about a client with a similiar issue or condition that your client has
  
SUCCESS ASSIGNMENT:
 
Choose one of the 'extras" from the examples above to give your next new client. I promise you'll bring an unexpected smile on their face, stand out as a Practitioner and create a lasting impression. 
 
Are you wanting to stand out as a professional Practitioner so you can attract more clients and increase your referrals? Then join our Success Circle where I'll show you exactly how to build your clientelle in an authentic way. Visit this site for more info
 


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