Are you wanting more clients? 

When I ask Practitioners this question most say an emphatic 'Yes!" but most aren't  being diligent in tracking where their exsisting clients are coming from. Whether you currently have 5 clients or a database of 500, taking note of how clients are finding out about you is vitally important for growing your exsisting Practice.

You see, I often tell the Practitioners I coach: you don't need droves of new clients, but a steady group of satisfied clients who remain loyal to your Practice and refer others to you. And one procedure that is absolutely essential for a thriving Practice is to start tracking where your clients are coming from.

In that way you'll be able to assess what marketing strategies are working to attract clients to you and which methods are not working at all.  Here are two opportunities to find out from your clients how they heard about you:
 
1. During the f*ree consultation  

If you aren't already, I highly recommending offering a powerful complementary phone consultation.
You'll find more clients will book sessions, and I cover exactly what to say in my class:
The Power of the Free Consultation. During this brief call you can ask your potential client:

"Who referred you?" or "How did you get to know about me?"  

2. On the intake form

On your intake form or questionaire have a space for them to fill out: "How did you hear about me?"

I then encourage you to create a New Client Tracking sheet to keep a list of all new clients on one list.
Mark down the date, their full name and how they heard about you.

It would look something like this:  

Date:                           Name:                          How did she/he hear about me:    
12/02/09                     Jane Smith                  My client Susan Tailor
12/15/09                     Joesph Gonzales        My Pracitioner listing on (name website)
12/18/09                     Dory Pivo                    Attended my workshop (title of class)  
12/20/09                     Catherine Abazzi        Chiropractor (name)
12/23/09                     Thomas Pope              Facebook 

I keep them on an excel sheet, but any method is fine. Just keep it simple and make sure and ask each and every new client how they heard about you and start tracking it.  

The information you've gleaned on this tracking sheet is gold! On the last week of the month, take some time to review this document. Note what's working to draw in your clients. Here's some pointers:  

• What marketing strategies are working well to bring in clients?
• Your newsletter, writing articles, f*ree 1 hr. workshops in your city?
• Do you notice that clients are coming to you because you're active on forums?
• Is there a certain person referring clients and patients to you? Acknowledge them! (In a
  future article I'll be addressing how to acknowlege these referral sources)

Keeping a log of your new clients and EXACTLY how they are learning about you is vital. It only takes a few minutes to set up and maintain. Review the information and notice what is working. Oh and don't forget to pat yourself on the back for putting yourself out there and marketing your Practice!   You deserve it.   

If you'e feeling overwhelmed or not sure where to start when it comes to attracting clients, I'd love to assist, it's my passion! Join our Success Circle where I'll show you exactly how to build your Practice in an authentic way.. Visit this site for more info.