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Clients will seek our services for one issue or complaint but often do not know all the conditions you're able to treat or address with your modality. Most people don'tt know everything you can do for them. And they might not think to ask.

You've heard me say before: "People don't know what they don't know."

In other words, they might not know that Acupuncture can help with bladder infections, or Classical Homeopathy can address skin conditions or that as a Nutritionist you can help with Irritable Bowel Syndrome through proper guidance and education.

Sometimes your client will be wondering if you can help their mother, aunt, son or neighbor with a certain problem but be hesitant to ask. So when I say "Tell your clients everything!" I'm referring to the issues, conditions and ailments that you can treat or the goals that you can help them achieve.

So for example, at the end of their 1st session or when they have finished a session package let them know your modality can also assist them in other areas. Many times they will not know that you can treat them for other conditions or concerns. Take a few minutes to share the other areas you specialize in.

You can also sprinkle this information in your marketing materials. On your website, on your "Interview with (your name)" one of the interview questions can be: "So what are some of the conditions or issues you specialize in or (name your modality) can treat?"

If you have a brochure you can list the health concerns or conditions your modality can assist to resolve, and keep that in the waiting room. Tuck this brochure in the New Client information packet for them to take home.

How about writing a brief articles sharing about the background of your modality and the conditions successfully treated? You can be creative by writing,

"Many people know Acupuncture is effective for back pain, but did you know it also can treat...."

OR "Classical Homeopathy is growing in popularity with mothers who want to treat first aid situations with natural means, but you also know the right Homeopathic remedy can resolve conditions such as..."

OR "EFT has been proven to effectively eliminate phobias, but that's not all this great tapping tool can do! Here are some of the issues that EFT can assist with ..."

Use this information on your blog or circulate in your newsletter or ezine. Telling your clients everything is about educating your clients on how you can serve and assist them, their families and those around them.

When your clients know what you can do for them and their family and friends, they become "customer evangelists" for you and your Practice... and that's a very good thing!

(c) 2010 AnaMaria Herrera, EFT Practitioner, Classical Homeopath and Expert Marketer

AnaMaria Herrera, director of Practice Building Institute.com, is devoted to teaching Holistic Practitioners how to consistently attract clients, build a thriving practice and make more money doing what they love. Through her workshops, coaching programs, and products, AnaMaria shows her participants and clients how to create an ideal practice that gives them fulfillment and freedom.

Do you need guidance in creating effective marketing that draws your clients? Unsure of how to communicate with those that ask you, "So what do you do?" Take a look at the Success Circle where I'll personally coach you: C^lick here for details: http://snipurl.com/lh0ly 

 


Comments

Tue, 26 Jan 2010 17:04:56

Hi AnaMaria
Thanks for the GREAT Advice.
Hope and trust all is well in your world.
In Peace and Light to All
Dorothy Biagioni

 

Wed, 27 Jan 2010 15:02:15

Ana Maria,
I receive your newsletters and enjoy everyone of them. I am very appreciative of your generous provision.
I have many clients who are Naturopaths, Homeopaths, Acupuncturists, etc.
Could I share this information with them?
Can I post this blog in my Fan Page?
Thanks again,
Cristina

 



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