Clients can hang out in groups, just like fish swim in ‘schools.’ When we get clear on our ideal clients, who we want to serve, we get to know them and their lifestyle better.

So we learn what their challenges are: what keeps them up at night and what they are seeking help with. We also learn what are their other interests so we can find out where they hang out in groups.

Do you know where your schools of fish are?
 


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