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Have you ever been the victim of bright shiny object syndrome? Having talked to many holistic practitioners I know this is a condition that many of us suffer from. What is bright shiny object syndrome? 

This is a self-defeating pattern of starting on a project or a task such as creating your new website or wanting to have more of a presence on social media such as Facebook. You start making progress or taking steps in the direction of that task. But then you find yourself distracted by another project or task and then you start walking in that direction. Taking a step or two to complete it then you remember the first project you started and you go back to that. See what happens here? 

 It is bright shiny object syndrome at its worst, distracting us from focusing on a single task or project to completion. Trust me I am not throwing any stones here. I have struggled with bright shiny object syndrome myself.

 But now I can absolutely say that it is possible to stay on track and since knowing how to create a powerful focus I see the dramatic difference it has made in my practice as well as in my income. 

 Ask any of my clients and they will tell you that I am notorious for having them choose a project or a task and committing to it and sticking to it until it is completed. How do they react? Many are silent and then when they regain their words, they will say how do I know what to focus on now? There are several pots on the stove I have, how do I know which one to choose? 

 For Practitioners that are wanting an increase in income now, I will ask them, what project or task brings you closest to the money? So that can be something like gaining more clients, or increasing patient referrals, or beginning to offer a supplement line so they can have passive revenue. 

 For those Practitioners that tell me they feel overwhelmed and overworked in their practice, I'll ask them what area in your practice is draining most of your energy and time? So for example for them it could be that they are scheduling their own clients and it is best for them to have a scheduling system that doesn't involve them. Or perhaps they have management issues with their employees that they have to sort out that is taking their energy and time. 

 When you set your mind in one direction and focus in that area, you will find an increase in income, you will gain more clients as well referrals, you will have more energy to do what you love and your staff will be more harmonious and productive, plus you feel great about yourself.

 Your Practice Building Assignment: Now it's your turn. Do you get distracted with bright shiny object syndrome? Admitting you're focused challenged is the first step to recovery. 

 Commit to one project or area. Use the questions I have just mentioned to help you focus and choose one that is most beneficial for you now. 

 Lastly share it with your colleague or your business coach or mentor so they can lovingly hold you accountable until the project and task is completed. 

Wondering whether you too can create a powerful focus now for a sustainable or more sustainable Practice? CLICK HERE for additional resources.

(c) 2010 AnaMaria Herrera

About the author: AnaMaria Herrera, Online Marketer and Director of Practice Building Institute publishes 'Practice Building Success' teaching Holistic Practitioners how to get clients and build their practice. For a f*ree audio and resources go to: http://www.PracticeBuildingInstitute.com

 


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